W dzisiejszym, zglobalizowanym ?wiecie, budowanie spo?eczno?ci wokó? marki sta?o si? kluczowym elementem strategii marketingowej. W miar? jak konsumenci staj? si? coraz bardziej ?wiadomi i wymagaj?cy, marki musz? skupi? si? na tworzeniu autentycznych relacji z klientami. Ale jak skutecznie budowa? spo?eczno?? wokó? marki?1. Zdefiniowanie misji i

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